Every night on my way home, on I-17 in Phoenix, Arizona I see the silliest, nonsensical billboard I have ever seen, thanks to Allstate Insurance.
Now, I don’t have a photo of it, so I’m going to try and re-create it here for you to get the visual!
Now, being a bit of a wordsmith, I have to post a blog about this obvious slaughter of the English language…
I don’t propose that an organization as large as Allstate Insurance will see my little blog, but I can’t believe that anyone would NOT know that PH = Fa and so basically, this reads Froud to Frotect Phoenix…
Just had to share this and get it off my chest…
“Froud to Frotect Phoenix…” is how I read it…and I cringed, feeling a wee bit embarrassed for Allstate. I know whomever came up with that ad campaign thought they were being real clever, but….
I know – that ad person should be shaken severely by the shoulders…providing they’re an adult of course. LOL
If they aren’t send them to the chair in the corner for a time out (a minute for each year…:P)
With only a Phonetic book to teach them how phonic’s actually works in the English language!
Absolutely! See, this could be a good learning experience. Turn the cringe-worthy into something positive!
The thing that’s really crazy is that they shouldn’t *have* to have an understanding of basic phonetics to know that the pronunciation would be same– unless, of course, they think they’re protecting a city pronounced “peanix”. I’ve never been a big fan of crazy spelling in advertising anyway (like “kar”), but this goes a little far.
I agree – total nonsense…and names like “Qwest” teach our children the wrong way to spell “Quest” …